Wen Lambo? Lamborghini answers with new Animoca Web3 partnership

Animoca Brands has partnered with luxury car maker Lamborghini to explore new Web3-based brand engagement initiatives, highlighting the expanding potential applications of blockchain technology.

The partnership will look to deliver unique Web-3-based digital experiences to Lamborghini’s fans and customers.

The partnership aims to position Lamborghini at the forefront of digital-asset-based customer experiences, according to an Aug. 8 announcement by Animoca brands.

“The partnership will combine both companies’ respective strengths to deliver unique experiences for Automobili Lamborghini’s fans and customers, and marks the convergence of automotive excellence with cutting-edge digital technologies…”

Increasingly more industries are adopting blockchain-based solutions for different purposes, including growing their online brand presence via digital assets like non-fungible tokens (NFTs).