Notcoin to launch story-driven Web3 game with Lost Dogs and Getgems

Web3 game Notcoin announced that it will launch a story-driven Web3 game in collaboration with non-fungible token (NFT) collection Lost Dogs and The Open Network (TON)-based NFT marketplace Getgems.

Notcoin, a viral clicker game that onboarded over 30 million users in less than two months, is shifting its gears into a more sustainable ecosystem. It aims to engage users on a “deeper, more meaningful” level and transition into a community movement rather than just a cryptocurrency.

Notcoin will launch a game where users can play with Lost Dogs NFTs as characters and evolve by completing various tasks and making choices.

Tap-to-earn model could not sustain long-term growth

In the announcement sent to Cointelegraph, Notcoin recognized that its tap-to-earn model could not sustain long-term engagement and growth. Even though the game attracted a massive player base, the project decided to end its mining phase during its peak on April 1.

Mad Tail, the chief barking officer (CBO) of the Lost Dogs collection, told Cointelegraph in a statement about the importance of having story-driven games. Mad Tail explained:

“Because everything in our lives is a form of narrative. Life itself is a narrative concept. Therefore, we aimed to establish this synchronicity in our game — as above, so below.”

In addition, their team believes that despite the global trend toward mechanics that trigger quick dopamine hits, people are still seeking good narratives.

Despite this, players will still be able to earn Notcoin (NOT) tokens and a new in-game token in the new story-driven game.

NFTs a tool that can "enrich the gaming experience"

Even though NFTs suffered from some of its lowest monthly sales volumes in the last two months, many continue to believe in it as a technology.

Video game pioneer Atari recently used NFTs as an access pass for its onchain arcade, which allows players to compete on a global leaderboard and have their high scores recorded on the blockchain.

Meanwhile, Mad Tail also argued that NFTs are a technology that exists whether people believe in them. When asked why they incorporated it in their game with Notcoin, the executive said it can enhance the user experience. Mad Tail explained:

“We see NFTs as a tool that can enrich the gaming experience by enhancing the sense of ownership within the game. This is why we’ve chosen to incorporate NFTs into our playground.”

The executive also explained that this new endeavor is an experiment in which they are exploring different concepts, combining them, and reinterpreting them.