Data-driven marketing platform unifies Web3 marketing under one roof

Midle unifies Web3 marketing by offering comprehensive services like social media tasks, onchain activities and influencer partnerships under one roof.

Even though Web3 marketing is projected to skyrocket to $45 billion by 2032, it remains a fragmented industry fraught with inefficiencies and disjointed efforts. Despite the explosive growth potential, brands often find themselves juggling multiple service providers to meet their varied marketing needs.

From social media management to influencer collaborations and onchain engagements, each component is typically sourced from different providers. This fragmentation complicates the execution of marketing strategies and leads to inefficiencies and increased costs. Amid these challenges, the need for a unified solution that can streamline marketing efforts and deliver consistent, measurable results becomes evident.

Enter Midle, a task-to-earn platform designed to simplify and enhance Web3 marketing. Midle aims to be the one-stop shop for all marketing needs, offering a comprehensive suite of services that include social media tasks, onchain activities and influencer partnerships. By consolidating these services under one platform, Midle enables brands to efficiently increase user acquisition, retention and engagement.

Connecting brands with key opinion leaders

Midle recently launched its KOL Base, which connects brands with key opinion leaders (KOLs) to penetrate global and local markets effectively. The Midle team manages the entire process, from identifying suitable KOLs to facilitating collaborations, ensuring that marketing goals are met seamlessly.

Source: Midle

The influencers are segmented in detail by region, country, language, channel, platform and token in line with the marketing goals of the brands, promoting them to their audiences in the most effective way.

To reach specific local markets, brands also need precise targeting capabilities. This is where Midle’s Geotargeting feature comes into play. It allows brands to create campaigns visible only to users in particular regions, making it easier to connect with local audiences and tailor marketing efforts to regional preferences. This precision ensures that marketing messages resonate more effectively with target demographics.

Maintaining consistent engagement is another critical need for brands, and Cointelegraph Accelerator participant Midle addresses this with its Engagement Guard feature. Users often engage with tasks just long enough to earn rewards and then disengage. Engagement Guard mitigates this by preventing users from unretweeting or unliking posts after completing tasks, fostering sustained interaction and regular communication between brands and users.

Ensuring genuine interactions with AI-driven solutions

In a space plagued by bot users, ensuring genuine user interactions is paramount. Midle’s AI Support offers a robust solution with its artificial intelligence-driven antibot system, which scrutinizes wallet addresses and user behavior to detect and eliminate bots.

Additionally, this AI tool predicts the number of potential campaign participants, allowing brands to gauge campaign effectiveness and optimize their strategies accordingly. The feature ensures that marketing efforts are directed toward real users, enhancing overall campaign effectiveness.

“With Midle, we aim to answer all the marketing needs of brands in the Web3 world on a single platform, making their process management easier and bringing new methods to their communication strategies,” said Berkay Hacifettahoglu, chief operating officer of Midle.

Looking ahead, Midle plans to further expand its ecosystem with the introduction of a utility token. The Midle token airdrop will reward users who participate in campaigns by completing tasks on the platform.

Source: Midle

By offering a data-driven approach, Midle enables brands to execute seamless, targeted and effective marketing strategies. The consolidation of various marketing services under one roof simplifies processes while enhancing user engagement and authenticity.

As such platforms evolve, they will drive the industry toward greater cohesion, efficiency and innovation, setting new standards for how brands connect with their audiences in the decentralized digital era.